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It all began in 2001 with a yellow legal pad, when Bruce Porter wrote down his vision for a different kind of insurance agency and financial services company in southwest Missouri. After spending his early career with one of the world’s biggest insurance firms, Bruce saw that it was time for a business plan that prioritized personalized customer service.

Expansion throughout Missouri and surrounding states


Since its first day in business, The Resource Center has expanded from its home in Springfield, MO to serve customers throughout Missouri and surrounding states in providing comprehensive plans across a range of financial and insurance products. Each day, The Resource Center strives to continue Bruce’s original commitment to providing “Simple Solutions in a Complex World.”

Dedicated to helping individuals and families


The growing team of financial professionals at The Resource Center is dedicated to helping individuals and families choose affordable insurance policies that suit their lifestyles. If you are in need of any of the following insurance services, let The Resource Center help you search!

Homeowners & property insurance (including renters, landlord, condo and general umbrella insurance policies)

Auto insurance (including car, motorcycle, boat, RV and powersport vehicle insurance)

Life insurance coverage (including term and whole-life insurance)

Health insurance (including long-term care options and guidance in applying for Medicaid or Medicare)

Commercial business and small business insurance

Financial Services

For those looking to plan ahead to retirement or otherwise, The Resource Center also offers comprehensive wealth management and estate planning services including guidance in IRAs, 401(k) rollovers, wills, trusts and more.

How we think

Our Philosophy

At The Resource Center, it’s all about you. Our purpose is to provide the tools you need to enhance your financial wellbeing and secure your future. That’s why our number one focus is taking care of your needs by designing insurance and financial plans that satisfy your current objectives and helps accomplish your long-term goals.

Our guiding principles 

Be kind.

Speak honestly.

Make it simple.

Act fairly.

Put people over profit.

How we work

Our Approach

Guided by our client-first philosophy and by being a local, independent agency, The Resource Center has the independence to find a variety of plans and policies from a wide range of partners that best fit your goals — instead of finding the best clients to fit a singular company’s needs.

  • Develop a relationship

    We start by listening. Tell us about your family, your current situation, your priorities, your concerns and your dreams.

  • Build holistic understanding

    Based on our thorough initial assessment, we will help you establish guiding objectives to put you on the path to financial confidence.

  • Create a comprehensive plan

    One size does not fit all. You will get customized insurance and financial products specifically tailored to your goals.

We work with

Charitable Sponsorships


An organization formed to be an outreach in Southwest Missouri to help single moms find resources and community. SingleMomzRock is in partnership with Victory Mission + Ministry.


Our Mission is to recruit, train and support community volunteers who assist the court in protecting the best interests of abused and neglected children in Southwest Missouri.

Who we are

Our Team

Get the local, personalized service you deserve — from financial professionals who are motivated by a genuine interest in your needs. Each member of our team possesses the depth of insurance and financial professionalism required to meet your goals. We look forward to going the extra mile to provide the right solutions for achieving your objectives and securing your family’s future.


Bruce Porter

President & Adviser
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Bruce founded The Resource Center in 2001, based on developing personal relationships with each client in order to understand their goals, priorities, and dreams. He is a weekly guest commentator on KOLR 10’s Ozarks Live and his first book “Finding The Courage To Retire” is available on Amazon. In his spare time, Bruce enjoys house projects, vacationing, family, and spending time with his dog, Jill.


Life, Accident & Health, Property & Casualty Licensed

Investment Adviser Representative

Series 65 licensed



Michelle Tyler

VP of Operations
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Michelle oversees company operations as well as assist clients through account servicing and support. She recognizes the significant influence an advisor can bear upon a client’s financial life and the importance of a qualified, purposeful approach to the job. Michelle is from St. Louis, serves as Alumna Senior board member for ΞΟι at Missouri State University and stays busy with her husband and 2 kids.


B.S. in Business, Missouri State University



Bill Helfrecht

Property & Casualty Agent
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Bill’s passion is getting to know customers and listening to their concerns. He played baseball and football at Missouri State and enjoys traveling with his wife of 45 years.


Life, Accident & Health, Property & Casualty Licensed


B.S. in Marketing, Missouri State University



Bill Wagner

Property & Casualty Agent, Ambassador
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“My customers are my boss.” That’s how Bill views his approach to providing home and auto insurance. In his spare time, he enjoys golfing and playing pool.


Life, Accident & Health, Property & Casualty Licensed


B.A., Missouri State University



Connie Dunn

Customer Service
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Connie believes in listening to the customer, earning their trust, and servicing their needs in a professional, timely manner. She loves all things nature, especially watching a beautiful sunrise.


Life, Accident & Health, Property & Casualty Licensed



David Helfrecht

Property & Casualty Agent
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David works diligently to find the best rate and the most appropriate coverages for each individual customer. He enjoys Crossfit, family vacations to Florida, and all things sports.


Life, Accident & Health, Property & Casualty Licensed


B.S. in Marketing, Missouri State University



John Schaeffer

Property & Casualty Agent
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John helps clients understand their personal lines of insurance and how to protect themselves and their families while saving money. He enjoys racing and going to the lake with family.


Property & Casualty, Life Licensed



Josh Grable

Property & Casualty Agent
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Josh’s specialties include boats and the Branson/Tri-Lakes area. He focuses on helping customers with all their insurance needs. Josh enjoys going to the lake and spending time with his family.


Property & Casualty Licensed



Wendy Featherston

Director of Business Development
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Wendy brings 15 years of experience in Higher Education Management. She is incisive and compassionate about helping people. Her strength and expertise lies in providing customers with goal-directed and solution-oriented services; exceeding client expectations.


Life, Accident & Health Licensed


Masters of Criminal Justice, Summa Cum Laude, Florida University



Skip Wilson

Health Services Agent
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Skip helps clients to understand all their options so they can make the informed choices for themselves and their families. He enjoys time with family and watching his grandkids grow.


Life, Accident & Health, Property & Casualty Licensed


Matt Gardner, Property & Casualty Manager

Matt Gardner

Property & Casualty Manager
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Matt always puts his customer’s needs first and helps them understand insurance so they can make informed decisions. In his spare time, he enjoys golfing, playing guitar, and hunting.


Life, Accident & Health, Property & Casualty Licensed


B.A. Degree, Missouri State University



Marc Helfrecht

Customer Service
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Marc provides top notch service ensuring you a positive experience.  He loves everything outdoors, anything to do with music, and just having a good laugh!


Life, Accident & Health, Property & Casualty Licensed
Licensed Massage Therapist



Matt Ourth

Customer Service
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Matt has an extensive background in banking. His attention to detail and exceptional interpersonal skills enable him to efficiently assist you with all your insurance needs. Matt enjoys fishing, hunting and hiking.


Property & Casualty Licensed


B.S. Fisheries and Wildlife, University of Missouri



Jenean Richardson

Assistant Director of Marketing
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Jenean has her B.S. in Marketing from Missouri State University and several years of experience in customer service and networking. She approaches every client with kindness and positivity, knowing that every interaction is a chance to bring value to someone’s day. She adores her husband and their Belgian Malinois, Molle and spends much of her freetime with her family. Her hobbies include fitness, singing and all things nerdy.


B.S. Marketing, Missouri State University


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