We’re an independent agency working for you.

It all began back in 2001 with a yellow legal pad, when Bruce Porter wrote down his vision for a new kind of insurance and financial services company in southwest Missouri. After spending his career with one of the world’s biggest insurance firms, Bruce saw that it was time for a business plan that prioritized personalized customer service over sales quotas, by providing comprehensive plans across a range of financial and insurance products in Springfield and Branson, southwest Missouri, and beyond.

Since that first day in business, The Resource Center has expanded to serve customers throughout Missouri and surrounding states, continuing Bruce’s original commitment to providing “Simple Solutions in a Complex World.”


How we think

Our Philosophy

At The Resource Center, it’s all about you. Our purpose is to provide the tools you need to enhance your financial wellbeing and secure your future. That’s why our number one focus is on taking care of your needs by designing a comprehensive insurance and financial plan that satisfies your current objectives and helps accomplish your long-term goals.

Our guiding principles 

Be kind.

Speak honestly.

Make it simple.

Act fairly.

Put people over profit.

How we work

Our Approach

Guided by our client-first philosophy, The Resource Center has the independence to find financial and insurance plans that best fit your needs from a range of partners — instead of finding the best clients to fit the company’s needs.

  • Develop a relationship

    We start by listening. Tell us about your family, your current situation, your priorities, your concerns, and your dreams.

  • Build holistic understanding

    Based on our thorough assessment, we help you establish objectives to put you on the path to financial confidence.

  • Create a comprehensive plan

    One size does not fit all. You get customized insurance and financial products specifically tailored to your goals.

We work with

Charitable Sponsorships


An organization formed to be an outreach in Southwest Missouri to help single moms find resources and community. SingleMomzRock is in partnership with Victory Mission + Ministry.

Light The Way Ministry 

Our mission is to spread the Light and Hope of Jesus Christ through Missouri’s Largest Free Christian Music Festival. “Taking Church Outside the Walls.”  Their event draws thousands to enjoy the highest caliber of Christian entertainment and value for the benefit of empowering hope for the hopeless and light for the lost.

Who we are

Our Team

Get the local, personalized service you deserve — from financial professionals who are motivated by a genuine interest in your needs. Each member of our team possesses the depth of insurance and financial professionalism required to meet your goals. We look forward to going the extra mile to provide the right solutions for achieving your objectives and securing your family’s future.


Bruce Porter

President & Adviser
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Bruce founded The Resource Center in 2001, based on developing personal relationships with each client in order to understand their goals, priorities, and dreams. He is a weekly guest commentator on KOLR 10’s Ozarks Live and his first book “Finding The Courage To Retire” is available on Amazon. In his spare time, Bruce enjoys house projects, vacationing, family, and spending time with his dog, Jill.


Life, Accident & Health, Property & Casualty Licensed

Investment Adviser Representative

Series 65 licensed




Michelle Tyler

VP of Operations
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Michelle oversees company operations as well as assist clients through account servicing and support. She recognizes the significant influence an advisor can bear upon a client’s financial life and the importance of a qualified, purposeful approach to the job. Michelle is from St. Louis, serves as Alumna Senior board member for ΞΟι at Missouri State University and stays busy with her husband and 2 kids.


B.S. in Business, Missouri State University




Bill Helfrecht

Property & Casualty Agent
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Bill’s passion is getting to know customers and listening to their concerns. He played baseball and football at Missouri State and enjoys traveling with his wife of 45 years.


Life, Accident & Health, Property & Casualty Licensed


B.S. in Marketing, Missouri State University




Bill Wagner

Property & Casualty Agent, Ambassador
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“My customers are my boss.” That’s how Bill views his approach to providing home and auto insurance. In his spare time, he enjoys golfing and playing pool.


Life, Accident & Health, Property & Casualty Licensed


B.A., Missouri State University




Connie Dunn

Customer Service
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Connie believes in listening to the customer, earning their trust, and servicing their needs in a professional, timely manner. She loves all things nature, especially watching a beautiful sunrise.


Life, Accident & Health, Property & Casualty Licensed




David Helfrecht

Property & Casualty Agent
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David works diligently to find the best rate and the most appropriate coverages for each individual customer. He enjoys Crossfit, family vacations to Florida, and all things sports.


Life, Accident & Health, Property & Casualty Licensed


B.S. in Marketing, Missouri State University




John Schaeffer

Property & Casualty Agent
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John helps clients understand their personal lines of insurance and how to protect themselves and their families while saving money. He enjoys racing and going to the lake with family.


Property & Casualty, Life Licensed




Josh Grable

Property & Casualty Agent
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Josh’s specialties include boats and the Branson/Tri-Lakes area. He focuses on helping customers with all their insurance needs. Josh enjoys going to the lake and spending time with his family.


Property & Casualty Licensed




Wendy Featherston

Director of Business Development
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Wendy brings 15 years of experience in Higher Education Management. She is incisive and compassionate about helping people. Her strength and expertise lies in providing customers with goal-directed and solution-oriented services; exceeding client expectations.


Life, Accident & Health Licensed


Masters of Criminal Justice, Summa Cum Laude, Florida University



Skip Wilson

Health Services Agent
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Skip helps clients to understand all their options so they can make the informed choices for themselves and their families. He enjoys time with family and watching his grandkids grow.


Life, Accident & Health, Property & Casualty Licensed



Matt Gardner, Property & Casualty Manager

Matt Gardner

Property & Casualty Manager
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Matt always puts his customer’s needs first and helps them understand insurance so they can make informed decisions. In his spare time, he enjoys golfing, playing guitar, and hunting.


Life, Accident & Health, Property & Casualty Licensed


B.A. Degree, Missouri State University




Marc Helfrecht

Customer Service
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Marc provides top notch service ensuring you a positive experience.  He loves everything outdoors, anything to do with music, and just having a good laugh!


Life, Accident & Health, Property & Casualty Licensed
Licensed Massage Therapist




Kelsey Young

Associate Marketing Director
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Kelsey has a passion for helping others and enjoying daily customer interaction. She creates digital content, manages social media and assist’s with brand management, advertisement and event planning. She loves expressing her creativity through photography and spending weekends at the lake.



We are appointed with

The Following Insurance Companies:

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